TONIC

This is my senior thesis project where I explore my fascination with cyberpunk/dystopian imagery and themes paired with branding to create a speculative product for an alternate world.

My objective was to create a brand that was more than just a way to showcase a product, but that would also convey a sense of depth with a story of a complex world. Even if part of that was something only I as the designer would see, I wanted to create a rich background to inform what was going to be seen.